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Mobile carriers and handset makers are facing stiffer competition and ever-thinner margins as new technologies, new concerns and new economic surroundings take their toll.

To cope with it, they are coming with innovations and call of the hour, as it seems is App Store.

Apple Store

Apple began its App store as a step of innovation and on the requests of the developers who wanted to create applications for iPhone. The innovation was and is a big hit with developers bringing in the applications and users downloading them. App Store is so popular with the users that within a year of its launch, it has touched 1 billion downloads.

Apple, the brand name is synonym for innovation and trend setter. It’s all devices sets the expectation bar high and raise the level of competition. Until now, Apple was the only vendor having App store for its iTunes and iPhone. But now, Nokia has forayed in this segment to yield a tough competition to the earlier one.

Nokia Ovi Store

Nokia, on the leagues of Apple announced its Ovi Store at the Mobile World Congress this year. The N97 will be the first phone integrated into the service, with the remaining phones following. The Ovi Store fuses Nokia’s existing content services into a one-stop-shop for free and paid content. It pushes Nokia’s vision one step ahead for its larger array of mobile services, Ovi.

The article is a deep insight of what lies beneath: What is in stores for end users and developers and how could is redefine the software battle between two giants.

Comparison between the two Stores

Both vendor, Mac maker and Finnish leader in mobile making will offer a 70% revenue share to developers.

Despite of this similarity, the basic difference lies in factors that pushed the vendors in bringing these App stores. Apple, at one hand initiated application store on public and developers request to develop products for the iPhone while Nokia’s initiative is purely its own decision. The proposal originated totally from business prospective and idea behind it is to stream revenue into the company with a share of app sale prices, and to potentially push the sales of cellphones and Smartphones.

Apple brought its App store for iPhone whereas Nokia has plans to bring applications for dozens of different handsets with two different Symbian OS’s aboard.

The Ovi Store would offer services which include Ovi Music Store, N-Gage Gaming Service, Ovi App Store, Mashable Widgets and Nokia Maps. Nokia’s initiative can be contemplated as mixture of iTunes, App Store and Google Maps combined with a couple more services. Further to these applications, Nokia’s “comes with music” service is one another attempt to lure users.

Being more or less similar in their mottos, both the stores differ in the way they help the users to find the relevant applications for themselves. With Apple, users often get confused as they have to spot the relevant ones from the sea of junk.  Contrary to this, Nokia seems to work hardly on its Ovi store and has deployed a higher degree of relevancy in its search options. Most relevant applications gets pushed “to the surface”.

Apart from the relevancy engine, Nokia has also customized its Ovi store. The Store is not meant only for Smartphone but also suggests things you might like and adds social location dynamics to show you relevant applications. It only presents you the content and apps that are actually compatible with your device.

Apple has already set milestone and Nokia still has to prove its worth in this filed. Both are big brand names but appeal and strategy are different. Although Ovi and iTunes services are aiming at different markets: Apple to its smaller but brand-loyal hoard of Smartphone users, and Nokia at countless millions of its own users. Ovi with big name launch partners already signed including Facebook, MySpace, EA, Qik etc is eager to take on Apple. On the other hand, Apple has plans to allow developers to add in-app payments to applications sold through its iPhone App Store to move ahead in the market.

Through in-app commerce, Apple will allow its customers to complete transactions within the applications. With this it seems, Apple will redefine the economics of mobile application market and will leave its competitors clueless.

From here onwards, how the market scenario changes and what will be the impact of Ovi stores on Nokia’s financial positions will be under scrutiny globally.

Apart from Nokia, many others like RIM, Google, Microsoft and now Sony Ericsson have announced to come up with their app stores. However, the success ratio will be defined with the novelty and approach.

The Phones Show 66 – Nokia N85, HTC Touch Pro, iPhone gaming

Battery for Nokia Cellular Phones $9.82 Battery for Nokia Cellular Phones Lenmar Battery for Nokia Cellular Phones Fits: Nokia 6010; Nokia 3595; Nokia 3390; Nokia 1220; Nokia 3587i; Nokia 6650; Nokia 3585i; Nokia 3588i; Nokia 3310; Nokia 6800; Nokia 3360; Replaces: Nokia BLC-2; Nokia BLC-1; Nokia BMC-3;

OEM JABRA� EarWave� Boom Headsets for Nokia Phones $10.99 OEM JABRA� EarWave� Boom Headsets for Nokia Phones – The JABRA� EarWave� corded headsets for Nokia cell phones combine all the features you want in a cell phone headset � at a great value! Their lightweight low-profile design and secure, in-the-ear fit delivers superior comfort and style. A high-sensitivity speaker and JABRA MiniGels� enhance reception for outstanding sound quality. The MiniGels pivot for use in either ear. Buy this quality handsfree earpiece today and we’ll ship it to your home or business for FREE! Remember – Cellphone Accents GUARANTEES your satisfaction on all of our hands-free accessories.. ORDER NOW!

iGo® A105 power tip for select Nokia wireless phones $15.99 Compatible with today’s most popular brands and models of devices, these interchangeable power tips allow a single iGo® charger to rapidly charge all your gadgets eight times faster than standard USB and trick charges. Requires iGo® chargers (sold separately). Compatible with Nokia 5300, 6085, 8800, E62, 7370, 6300 and more. Works with any iGo® chargers (required; sold separately). Interchangeable power tip allow you to rapidly charge virtually your gadgets up to eight times faster than standard USB and trickle chargers with a single charger. Automatically configures and regulates voltage and current, eliminating the need to adjust proper voltage on a multi-voltage charger. Compact and lightweight–carry tips for all your devices instead of individual model-specific chargers.

Web Browsing on Mobile Phones $113.11 The increasing importance of the Internet means that a person should be able to access Web services also when not sitting in front of a computer. Technically, it has been possible to access the Internet on a mobile phone since mid1990s, but the mobile browsing experience has often been cumbersome for ordinary people. Understanding the user needs in different use contexts is the key in improving the user experience and thereby popularizing device independent access to Internet. In her dissertation research, Virpi Roto has interviewed users of mobile browsers in several countries, and identified characteristics that should be taken into consideration in order to improve the mobile browsing user experience. In addition to user and use context, all the system components should be taken into account: device, browser, network infrastructure, and web site. A partial outcome of the research is a visualization method called Minimap, which gathered publicity as the first practical way to view large Web pages on a mobile phone. The method has been used in Nokia S60 mobile phones since 2006. Author: Roto, Virpi Binding Type: Paperback Number of Pages: 132 Publication Date: 2010/06/06 Language: English Dimensions: 5.98 x 9.01 x 0.30 inches

Mobile Phones and the KeystrokeLevel Model $132.24 The KeystrokeLevel Model gives the time it takes for an expert to do a task errorfree. It does this by using operators that represent keystrokes, mouse movement and presses, the movement of hand between the two, and the the time spent mentally preparing for an operator. While these operators are clearly linked to the desktop, these operators can work on mobile phones as well. We present an open source tool, KLMQt, that can examine events that are delivered to an application and convert them into KeystrokeLevel Model operators. This has the advantage that all that needs to be done is demonstrate the application to get a model, resulting in a savings of time. We include how the tool works along with the details of its implementation. To test the tool, we run it along with other desktop evaluation methods for a couple of mobile phones: the Trolltech Greenphone, the FTC Neo1973, and the Apple iPhone. We find that these evaluation methods show promise for mobile devices and should be pursued further when doing evaluations of applications on mobile phones. Author: Schulz, Trenton Binding Type: Paperback Number of Pages: 172 Publication Date: 2010/06/22 Language: English Dimensions: 5.98 x 9.01 x 0.39 inches

NOKIA SKR336088 0.88 Dale Jarrett Faceplate for Nokia 3360 $18.2 Dale Jarrett # 88 NASCAR face plate Snaps On Compatible with all Nokia 3360 Cellular phonesThis Dale Jarrett # 88 faceplate is designed built specifically for your Nokia 3360 cellular phone. Nokia OK face plates for Nokia 3360 cell phones carry a one year warranty as wellLift your Team Spirit with a Dale Jarrett # 88 NASCAR SnapOn cover face plateSupported Models and Categories:Nokia 3360/ 3361 cellular accessories

Plantronics MX256-N1 Mobile Earset for Nokia Phones $20.99 1 Year Nokia phones with 2.5mm headset jack Experience the freedom, superior sound and sleek style of the MX256 from Plantronics. Excellent stability and a secure fit are perfect when you are on-the-go – whether running through the airport or hailing a cab! You will appreciate the discreet style, lasting comfort, and one-handed placement of our unique Flex Grip design. This innovative earset design is perfect for your bustling life. The MX256 is compatible with today’s most popular mobile phones. Boom Call/Answer/End Earset MX256-N1 MX256-N1 Mobile Earset for Nokia Phones MX256N1 Monaural Mute Noise Canceling Plantronics Plantronics, Inc Sub-mini phone Under-the-ear Wired www.plantronics.com

Rocketfish Vehicle Charger – RF-NOK55 – Nokia Phones $6.49 Make sure that your Nokia mobile phone is ready for action while you’re on the go with this vehicle power adapter that fits most standard car DC outlets. BR BR Features BR BR Compatible with select Nokia mobile phones Including 2760, 3155i, 3555, 6085, 6086, 6555, 6102, 6103, 6126, 6131, 6133, 6263, 6300i and 6301 models. BR Fits most standard car DC outlets For convenient charging. BR Compact design Fits easily into your purse, briefcase or luggage for easy portability BR BR

Nokia 5100 Series Kansas U Faceplate $13.86 Nokia SKH388 Kansas NCAA College face plate Snaps On Compatible with all Nokia 5100/ 5120/ 5120i/ 5125/ 5160/ 5160i/ 5165/ 5170/ 5170i/ 5180/ 5180i/ 5185/ 5185i/ 5190 Cellular phonesThis SKH388 Kansas faceplate is designed built specifically for your Nokia 5100/ 5120/ 5120i/ 5125/ 5160/ 5160i/ 5165/ 5170/ 5170i/ 5180/ 5180i/ 5185/ 5185i/ 5190 cellular phone. Nokia OK face plates for Nokia 5100/ 5120/ 5120i/ 5125/ 5160/ 5160i/ 5165/ 5170/ 5170i/ 5180/ 5180i/ 5185/ 5185i/ 5190 cell phones carry a one year warranty as wellNokia original faceplates MUST use the KTA2 keymat/ keypad on Nokia 5125/ 5165/ 5180i cell phones.Lift your Team Spirit with a Nokia Kansas SnapOn cover face plateSupported Models and Categories:Nokia 5110/ 5120/ 5125/ 5160/ 5165/ 5170/ 5180/ 5185/ 5190 Cellular accessories

NOKIA SKH18 Series 18 Labonte Face $11.64 Nokia SKH18 Labonte #18 NASCAR face plate Snaps OnCompatible with all Nokia 5100/ 5120/ 5120i/ 5125/ 5160/ 5160i/ 5165/ 5170/ 5170i/ 5180/ 5180i/ 5185/ 5185i/ 5190 Cellular phonesThis Nokia original SKH18 Labonte #18 faceplate is designed built specifically for your Nokia 5100/ 5120/ 5120i/ 5125/ 5160/ 5160i/ 5165/ 5170/ 5170i/ 5180/ 5180i/ 5185/ 5185i/ 5190 cellular phone.Nokia OK face plates for Nokia 5100/ 5120/ 5120i/ 5125/ 5160/ 5160i/ 5165/ 5170/ 5170i/ 5180/ 5180i/ 5185/ 5185i/ 5190 cell phones carry a one year warranty as well Nokia original faceplates MUST use the KTA2 keymat/ keypad on Nokia 5125/ 5165 cell phones. Lift your Team Spirit with a Nokia SKH18 Labonte #18 SnapOn cover face plateSupported Models and Categories:Nokia 5110/ 5120/ 5125/ 5160/ 5165/ 5170/ 5180/ 5185/ 5190 Cellular accessories

Cell Phone Holster for Nokia 6340i $7.99 Can’t seem to find your cell phone holster or simply need a replacement? DON’T PAY RETAIL PRICES! This durable plastic holster protects your Nokia 6340i cell phone while making mobile communication less stressful. It’s an easy way to carry your cell phone – just clip it to your belt, pocket or purse. Also makes for a great phone holder in your vehicle. Just clip it to the sunvisor and you’re ready to go! Compatible with all Nokia 6340i series cell phones. Buy this convenient holster today and we’ll ship it to your home or business for FREE! With every purchase at Wireless Emporium your satisfaction is GUARANTEED. ORDER NOW!

Cell Phone Holster for Nokia 3600/3650 $7.99 Can’t seem to find your cell phone holster or simply need a replacement? DON’T PAY RETAIL PRICES! This durable ratchet-tpye swivel holster protects your Nokia 3650 cell phone while making mobile communication less stressful. It’s an easy way to carry your cell phone – just clip it to your belt, pocket or purse. Also makes for a great phone holder in your vehicle. Just clip it to the sunvisor and you’re ready to go! Compatible with all Nokia 3650 series cell phones. Buy this convenient holster today and we’ll ship it to your home or business for FREE! With every purchase at Wireless Emporium your satisfaction is GUARANTEED. ORDER NOW!

Cell Phone Holster for Nokia 2270/2285 $7.99 Can’t seem to find your cell phone holster or simply need a replacement? DON’T PAY RETAIL PRICES! This durable ratchet-type swivel holster protects your Nokia 2270/2285 cell phone while making mobile communication less stressful. It’s an easy way to carry your cell phone – just clip it to your belt, pocket or purse. Also makes for a great phone holder in your vehicle. Just clip it to the sunvisor and you’re ready to go! Compatible with all Nokia 2270 series cell phones. Buy this convenient holster today and we’ll ship it to your home or business for FREE! With every purchase at Wireless Emporium your satisfaction is GUARANTEED. ORDER NOW!

Cell Phone Holster for Nokia 3587i $7.99 Can’t seem to find your cell phone holster or simply need a replacement? DON’T PAY RETAIL PRICES! This durable ratchet-tpye swivel holster protects your Nokia 3585/3570 cell phone while making mobile communication less stressful. It’s an easy way to carry your cell phone – just clip it to your belt, pocket or purse. Also makes for a great phone holder in your vehicle. Just clip it to the sunvisor and you’re ready to go! Compatible with all Nokia 3585/3570 series cell phones. Buy this convenient holster today and we’ll ship it to your home or business for FREE! With every purchase at Wireless Emporium your satisfaction is GUARANTEED. ORDER NOW!

Cell Phone Holster for Nokia 3585/3570 $7.99 Can’t seem to find your cell phone holster or simply need a replacement? DON’T PAY RETAIL PRICES! This durable ratchet-tpye swivel holster protects your Nokia 3585/3570 cell phone while making mobile communication less stressful. It’s an easy way to carry your cell phone – just clip it to your belt, pocket or purse. Also makes for a great phone holder in your vehicle. Just clip it to the sunvisor and you’re ready to go! Compatible with all Nokia 3585/3570 series cell phones. Buy this convenient holster today and we’ll ship it to your home or business for FREE! With every purchase at Wireless Emporium your satisfaction is GUARANTEED. ORDER NOW!

Cell Phone Holster for Nokia 2365i/2366i $7.99 Can’t seem to find your cell phone holster or simply need a replacement? DON’T PAY RETAIL PRICES! This durable ratchet-tpye swivel holster protects your Nokia 2365i/2366i cell phone while making mobile communication less stressful. It’s an easy way to carry your cell phone – just clip it to your belt, pocket or purse. Also makes for a great phone holder in your vehicle. Just clip it to the sunvisor and you’re ready to go! Compatible with all Nokia 2365i/2366i series cell phones. Buy this convenient holster today and we’ll ship it to your home or business for FREE! With every purchase at Wireless Emporium your satisfaction is GUARANTEED. ORDER NOW!

Cell Phone Holster for Nokia 6560 $7.99 Can’t seem to find your cell phone holster or simply need a replacement? DON’T PAY RETAIL PRICES! This durable ratchet-type swivel holster protects your Nokia 6560 cell phone while making mobile communication less stressful. It’s an easy way to carry your cell phone – just clip it to your belt, pocket or purse. Also makes for a great phone holder in your vehicle. Just clip it to the sunvisor and you’re ready to go! Compatible with all Nokia 6560 series cell phones. Buy this convenient holster today and we’ll ship it to your home or business for FREE! With every purchase at Wireless Emporium your satisfaction is GUARANTEED. ORDER NOW!